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What’s Behind the Smile?

by Jen Green

Once upon a long time ago, back when Herman Cain actually campaigned in Iowa, I heard him say several times during his stump speech that a leader’s character could be determined by the people with whom he surrounds himself. He would say it as a knock against President Obama’s cabinet and czars. He then promised that as President of the United States he would always surround himself with people of knowledge and character.

That was about the time when we in Iowa started hearing about some serious internal problems happening within the Cain campaign. Now, two Iowa staffs and the Scott Toomey scandal later, Herman Cain is again dealing with an issue of the “intra-personal” kind.

Herman Cain’s campaign “released” the strangest political ad I can ever remember seeing in my lifetime. The add features Mark Block, Herman Cain’s national chief of staff and campaign manager. If for some reason you are one of the three people who didn’t see it yesterday, you can watch it here.

What do we know (officially) about Mark Block? ABCnews.com writes that Block was “banned from politics in Wisconsin for three years and forced to pay a $15,000 fine after being accused by the Wisconsin State Elections Board of violating election law in 1997.” He never admitted any guilt, claiming to this day it was a political vendetta against him. Another one of Cain’s major campaign staffers is Jamie Brazil, his vice-president of field operations, who used to work for Hilary Clinton and is her nephew’s godfather. And just last week, TMZ.com broke the story that one of Cain’s bodyguards is a convicted felon who also worked for Mel Gibson’s ex-trophy wife Oksana Grigorieva. And all this is on top of the previously mentioned Scott Toomey issue.

Anyhow, back to the video. I’ve watched it several times, and I can only come up with five possible motives for releasing something so . . . bizarre and actually taking credit for it.

1) This is an ingenious use of “no press is bad press.” Cain’s crazy-as-a-fox campaign knew something this strange would spread like wildfire on the Internet. And they were right.

2) This is total arrogance. Proud of his “outsider” status, Cain’s campaign thinks because of the type of “media” candidate they’re breeding, they can do things “our own way,” even if they are creepy.

3) This is an attempt to re-define the candidate. First, Herman Cain was a tea party favorite. Then he was a social conservative darling. He’s not managed to fit either mold well. So, this , along with the strange appearances on Stossel and Piers Morgan is a way to re-define him, make him edgier, more “libertarian-centrist” to make him more attractive to younger voters.

4) This is just plain stupid. Or, maybe “naive” is the better word. Running for President magnifies a candidates’ missteps (just ask Rick Perry), and perhaps this is one of those.

5) This is total sabotage. With every strange iteration of his campaign, I’ve wondered if Cain has gotten in over his head. I’ve wondered if he really expected things to go this far—and really all along just wanted some popularity and to sell books. Perhaps, this whole running for President thing has gotten far too serious, far too quickly, and he never meant it to get this big. So, this is equalizing things a bit.

What do you think? Is it one of these . . . or another I’ve missed?

  • Kevin DeCoster

    I think they stumbled upon something brilliant.  The message is simple.  The character (Block) is simple.   He happens to be a smoker and they are showing him for who he is.  

    The brilliance is in that:

    a) It’s gone viral and people – people are talking about it
    b) It is making nanny-staters’ heads explode
    c) It re-inforces Cain’s messaging around the fact that ‘people need to lighten-up a bit’.   I think that message is resounding with people.

    I wouldn’t read any more into it. 

    • http://www.facebook.com/profile.php?id=1247616156 Jared Mills

      I think you’re wrong Kevin. I am someone who wishes to become a film maker and I can say that this is one terribly done ad. The whole thing feels a little choppy, the guy keeps shaking his head for some reason, they only have two shots through the whole thing and that’s Block and then Cain at the end. Speaking of which, Cain even looked a little creepy at the end. Sorry, I take that back, he looks a lot creepy. This looks like an ad that would come out for someone who doesn’t have a dime and doesn’t have anyone who knows how to make a quality ad. You could do many things even with this particular scene to fix it and I’m disappointed in this ad and in Cain for letting this go through.

    • http://www.facebook.com/albert.bregar Albert Bregar

      I would disagree with your assessment Kevin. This was one of the most bizarre political ads I have seen in a long time. In fact the first time I watched it I assumed it was an ad for Viagra or some similar drug.

      And after watching the entire video the question comes to mind as to why I should even care what the ad states. Of course Mr. Block supports Herman Cain. He is being paid to do so. If you want to do a video that shows support for the candidate it would be wise to not use someone that is being paid to work for the campaign. Instead pick one of the grassroots volunteers.

      • Kevin DeCoster

        Al – it’s not an ad.   It’s a message from Block to grassroots supporters.   It was originally published as a private link and ‘unbranded’.   The campaign added the branding element only later after people started talking about it.

        • http://www.facebook.com/profile.php?id=1247616156 Jared Mills

          At the end it says “Paid for by Friends of Herman Cain, Inc.”. That makes it a political ad, no mater when it was added.

  • http://www.facebook.com/daveelfers Dave Elfers

    This may never get past the “speculation” phase.  I don’t know what to think of this ad.  Since Cain is not known for being honest or consistent I wouldn’t trust anything he or his staff say in explanation.

    I say this as a guy who appreciates someone being real or “edgy.”  I like when a politician takes off the mask and tells it as they see it in plain language that we use rather than with campaign talking points.

  • Guest

    Usually the simplest answer is the right one… #4.  Look at the ‘quality’ of his other videos – Cain Train looks homemade as well.  I think most folks are putting more thought into this than his campaign did.

  • Anonymous

    Interesting analysis, Jen. I agree with Insight #4 …just plain stupid. Here are my thoughts about the video:

    1. Block’s body language. Mark speaks while shaking his head side to side, which can be interpreted as a non-verbal response implying “No, I don’t believe what I’m saying.”

    2. Cain’s smile. It’s how I’ve imagined Mephistopheles smiling at Doctor Faustus. Then the still shot fades to BLACK and darkness! 

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